Brenda Hoyle is qualitative and mixed-methods researcher originally trained as a UX generalist. She is passionate about research and ensuring designs are accessible, inclusive, ethical, and usable. Since starting her UX career, she has worked with a variety of organizations ranging from start-ups to government agencies.
In 2019, she built the UX research practice at BlueCross BlueShield of Tennessee before leaving to conduct research for FEMA. She now works for RSM’s Human Centered Design practice based in Harrisburg, Pennsylvania. Brenda runs the UX Cafecito in her free time, helping bring together the UX Latinx community.